Thursday, April 12, 2012

Beginning the Journey

For about a year or so, I have been exploring the world of agribusiness more deeply.  My family owns and operates farms in Nebraska - we are fifth generation farmers, having used both conventional/technology based farming and organic farming.  While in my MBA program, I took an agribusiness course from Professor Ray Goldberg, the founding father who coined the term agribusiness and completed an independent research project with him.  Then for over a decade, I participated in my family's natural food business.

In the past year, I have been getting drawn in more deeply to agriculture by the strong emotions I hear being expressed about agribusiness (including rural romanticism and anti-corporate/factory farming) and by seeking out facts and data as I explore my own views.  There also seem to be several "movements" gaining momentum for change (eg local food movement) and a noticeable increased pace of innovation occurring in the application of technology to agriculture.  I have decided to launch this space to share some of the information I am finding and to try and work out some of my own thoughts and feelings about agribusiness, technology and entrepreneurship.    Let the journey begin!

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